# \1‘s AI Model: Transforming Video into Interactive Worlds
In an age where technology continually reshapes the boundaries of creativity, the London-based AI lab, Odyssey, has unveiled a groundbreaking research preview that promises to revolutionize the way we experience visual media. Their innovative AI model enables the transformation of traditional video into interactive worlds, allowing viewers not just to watch but to engage with content in real-time. This shift from passive consumption to interactive participation marks the dawn of a new era in \1.
## The Emergence of a New Medium
Initially, Odyssey’s focus was on developing world models for film and game production. However, during their research, the team stumbled upon something even more profound—a potential new entertainment medium that engages audiences in unprecedented ways. Describing their creation as an “early version of the Holodeck,” Odyssey’s AI-generated \1 responds instantly to user inputs, whether via keyboard, phone, or controller. The technology allows users to influence the digital environment, creating a sensation akin to traversing a surreal, glitchy dreamscape.
## Understanding the Technology Behind the Magic
To appreciate the significance of \1‘s AI model, we must delve into the technical nuances that differentiate it from standard video technologies. At the heart of this innovation lies what Odyssey refers to as a “world model.” Unlike traditional video, which generates clips in their entirety, world models operate on a frame-by-frame basis, predicting subsequent states based on the current scenario and user interactions. This mechanism resembles the functionality of large language models, but it operates at a far more complex level, generating high-resolution video frames in real-time.
\1 articulates that a world model is fundamentally an action-conditioned dynamics model. With each interaction, the AI evaluates the existing state, incorporates user actions, and considers historical context to dynamically generate the next frame. This process fosters a more organic and unpredictable experience, as there are no rigid pre-programmed responses dictating outcomes. Instead, the AI’s output is a calculated prediction informed by its extensive training on diverse video content.
## Overcoming Challenges in AI-Generated Video
Creating a stable AI-generated \1 experience is fraught with challenges, particularly concerning stability over time. As AI generates frames based on previous ones, errors can accumulate, leading to a phenomenon known as “drift.” Odyssey has tackled this issue by implementing a “narrow distribution model,” which involves pre-training their AI on a broad array of video footage before fine-tuning it on a more specific selection of environments. While this approach may limit variety, it significantly enhances stability, preventing the visual experience from devolving into chaos.
Additionally, the infrastructure required to support such sophisticated AI calculations in real-time comes at a cost. Currently, the operational expenses hover between £0.80-£1.60 (1-2) per user-hour, relying on clusters of cutting-edge H100 GPUs across the US and EU. While this may seem steep compared to traditional video streaming, it is remarkably economical compared to the costs associated with conventional game or film production. Odyssey anticipates that as their models evolve, these costs will decrease further, potentially democratizing access to this innovative \1.
## The Future of Interactive Storytelling
Historically, advancements in technology have spurred the emergence of new storytelling forms—each medium offering unique ways to engage audiences, from cave paintings to novels, radio broadcasts to films. Odyssey posits that AI-generated \1 represents the next leap in this ongoing evolution. If successful, this technology could redefine entertainment, education, advertising, and beyond. Picture immersive training programs where learners practice skills in realistic scenarios or virtual travel experiences that allow exploration without leaving home.
While the current research preview serves primarily as a proof of concept, it tantalizingly hints at the vast potential for AI-generated worlds to transform our experiences from passive observation to active participation. For those eager to explore this innovative frontier, the research preview is available for trial, offering a glimpse into a future where storytelling is not just observed but dynamically shaped by the audience.
## Conclusion
As we stand on the cusp of this thrilling technological advancement, the implications for various sectors are profound. Odyssey’s commitment to pushing the boundaries of what’s possible with AI-generated \1 signifies a pivotal moment in the trajectory of digital media. The journey ahead promises to be as exciting as the destination, as we explore the uncharted possibilities of interactive storytelling and engagement.