### Introduction
In the vibrant landscape of technology and \1, a groundbreaking development is emerging from London-based Odyssey, a pioneering AI lab that is redefining how we engage with video content. With the launch of their research preview, Odyssey has unveiled a model that transforms standard video into interactive worlds, a leap that could herald a new era in storytelling and user engagement. This innovation has the potential to blur the lines between passive viewing and active participation, reshaping not just entertainment but also education, marketing, and beyond.

### The Birth of a New Medium
Initially aimed at enhancing world models for film and game production, Odyssey’s AI model has stumbled upon what could be a revolutionary new medium. Imagine being able to interact with a video not just by watching but by influencing its narrative in real-time. Odyssey describes this experience as akin to stepping into an “early version of the Holodeck,” where the digital environment is responsive to user inputs—be it through a keyboard, controller, or even voice commands. The underlying \1 is capable of generating realistic video frames every 40 milliseconds, creating an immersive experience that feels genuinely interactive.

### Understanding the Technology
To truly appreciate what separates Odyssey’s \1 from conventional video gaming or CGI, we must delve into the concept of the “world model.” Unlike static video clips that are pre-rendered, world models operate on a frame-by-frame basis, predicting subsequent frames based on the current state of the video and user interactions. This methodology parallels large language models, which anticipate the next word in a sequence, yet it introduces a layer of complexity as it involves high-resolution video rather than mere text. Odyssey describes a world model as an “action-conditioned dynamics model,” continuously evolving as users interact with it.

### Tackling Historical Challenges
Creating a stable, \1 experience is no small feat. One of the significant challenges in AI-generated video is managing stability over time; small errors can escalate, leading to a phenomenon known as “drift.” Odyssey has addressed this by implementing a “narrow distribution model.” This approach involves pre-training their AI on a broad array of video footage, followed by fine-tuning on specific environments. While this strategy might limit variety, it enhances stability, ensuring that the resulting video remains coherent and engaging.

### The Economics of Interactive Video
The \1 powering this innovative experience is not without its costs. Currently, the infrastructure required operates at a price range of £0.80-£1.60 per user-hour, leveraging clusters of H100 GPUs spread across the US and EU. Although this may appear steep for streaming video, it is considerably more cost-effective than traditional methods of content creation in film or gaming. As Odyssey refines its models, they anticipate that these operational costs will decrease further, making the technology more accessible to a broader audience.

### A New Frontier in Storytelling
Throughout history, advancements in technology have consistently birthed new forms of storytelling. From the earliest cave paintings to the digital revolution, each innovation has marked a significant shift in how narratives are conveyed. Odyssey posits that AI-generated \1 represents the next logical progression in this evolution. It opens doors to immersive training experiences, interactive travel exploration, and beyond, where audiences can engage in ways previously thought impossible.

### Conclusion
While the research preview currently represents a nascent stage of development—a proof of concept rather than a polished product—it offers an exhilarating glimpse into a future where AI-generated worlds can become interactive playgrounds. As Odyssey continues to refine its \1, we stand on the precipice of a new storytelling medium that promises to transform our relationship with video content forever. For those eager to experience this burgeoning innovation, a trial of the research preview is available now.

### Explore More
For those interested in the broader implications of AI and big data, events like the AI & Big Data Expo in Amsterdam, California, and London will be showcasing industry leaders and their insights on the future of \1. This convergence of technology offers a platform to explore the intersection of AI and interactive media, setting the stage for what comes next in this exciting journey.